Marketing & Web · Chicago

Skylar Pulver.

I build brands and the digital experiences behind them — strategy, landing pages, automation, and paid media that actually convert.

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Marketing · Strategy · Web · Chicago ·  
Skylar Pulver
Landing Pages ✦ CRM Automation ✦ Paid Media ✦ Brand Strategy ✦ Email Marketing ✦ Web Development ✦ Landing Pages ✦ CRM Automation ✦ Paid Media ✦ Brand Strategy ✦ Email Marketing ✦ Web Development ✦
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Portfolio

implantedwisdom.com
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Dental Implant Center · Highland, IN

Implanted Wisdom

Full landing page build with end-to-end technical SEO — structured data, geo targeting, keyword strategy, Open Graph, and full tracking implementation.

Landing Page Technical SEO Schema / JSON-LD Meta Pixel GTM GHL
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novismilerogers.com
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Full Arch Dental Implant Center · Rogers, AR

NoviSmile

Full landing page build for an All-on-X dental implant practice — designed for lead conversion with a multi-step qualification form, before/after gallery, SEO, and full tracking setup.

Landing Page Technical SEO Schema / JSON-LD Meta Pixel GTM GHL
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ambir-website.vercel.app
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Concept Rebrand

Ambir

An unsolicited brand concept that sparked a real rebrand conversation. Designed to show what the brand could become — and opened the door.

Brand Strategy Web Design Concept
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kaplunovlaw.com
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Real Estate Law Firm

Kaplunov Law

Clean, professional landing page for a boutique real estate attorney. Built for credibility, clarity, and conversion.

Landing Page HTML / CSS Vercel
new-found-visuals-2.vercel.app
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Photography & Creative

New Found Visuals

Portfolio-forward website for a creative visual brand. Editorial structure designed to let the work speak — and make people stop scrolling.

Web Design Brand Editorial
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About

Strategy meets execution.

I'm a Chicago-based marketing strategist with an MBA in business analytics. I work at the intersection of data and design — building systems that grow businesses and brands that people actually connect with.

My background spans retail buying and paid ads to full CRM infrastructure and web development. I bring the same standard to every project: thoughtful strategy, precise execution, and work you're proud to share.

Let's work together

Capabilities

Landing pages & web
CRM & automation (GHL)
Paid ads — Meta & Google
Email marketing
Brand strategy
Analytics & data (GA4, SQL)

Education

MBA, Business Analytics

Based In

Chicago, IL

Currently

Marketing, Pulver Oral Surgery

Available For

Freelance & select roles

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What I Do

Base Package

Everything you need to
launch with confidence.

Every project starts here. Brand identity built collaboratively, then brought to life as a fully custom-coded website — live, connected, and ready to grow.

What's included

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Brand Guidelines

We collaborate on a full brand identity document you can hand to anyone — designer, photographer, VA — and they'll get it right. Includes color palette, typography system, logo usage rules, voice & tone, messaging pillars, and imagery direction.

02

Custom-Coded Website

No templates, no page builders. Hand-written HTML & CSS built to your brand — fast, clean, and fully yours. Includes mobile responsiveness, smooth animations, and a structure that actually converts.

03

Domain Connection

Your site deployed to a real domain (yourbrand.com) — DNS configuration, HTTPS setup, and Vercel deployment handled start to finish. No tech headaches on your end.

04

Social Media Integration

Links, feeds, and icons connected to your active platforms. Open Graph and social preview tags set up so every share looks intentional — not like a broken link.

05

CRM Connection

Forms, widgets, and lead capture embedded directly into your site — connected to Go High Level, Monday.com, or any CRM you use. Leads go straight where they need to go, no manual step required.

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Dedicated Landing Page

A single-focus conversion page built for a specific offer, campaign, or service — designed to convert, deployed fast, and connected to your CRM form from day one.

Add-on services
Add-on

Technical SEO

Get found on Google. Built into the code — not bolted on after.

See what's included +

Technical foundation

Title tag & meta descriptionHand-written, keyword-targeted copy that controls how your site appears in Google — the first impression before anyone clicks.
Canonical URLPrevents duplicate content penalties when your site lives on multiple domains (Vercel + custom domain).
XML sitemap + robots.txtA complete map of your site submitted to Google so every page gets crawled and indexed fast.
Geo meta tagsTies your site to a specific city and coordinates — a local signal that helps you rank for "[service] near me" searches.

On-page & keyword strategy

Keyword research & placementResearch-backed keywords woven into headlines, body copy, and image alt text — so Google knows exactly what you do and where you do it.
Image alt textEvery image tagged with descriptive, keyword-rich alt text — improving both search visibility and accessibility.
Open Graph + Twitter CardControls how your site previews when shared on Facebook, LinkedIn, iMessage, and X — branded thumbnail included.

Structured data (schema)

LocalBusiness / MedicalBusinessTells Google your name, address, hours, and service area so you can appear in the map pack and local rich results.
Physician / Person schemaFor practices and personal brands — surfaces credentials, specialties, and affiliations directly in search.
FAQPage schemaMakes your FAQ answers appear as expandable rich snippets in Google — more visibility, more clicks, no extra ad spend.
Service / Procedure schemaMarks up your core offerings so Google can match you to exactly the right high-intent searches.
Add-on

CRM Emails & Automations

Branded emails and smart workflows that run your follow-up while you sleep.

See what's included +

Custom HTML emails

Booking confirmationBranded email sent automatically when someone books — confirms the appointment, sets expectations, and builds trust before they walk in the door.
Welcome emailFirst impression email for new leads or patients — introduces your brand, sets the tone, and gives them next steps.
No-show & re-engagementAutomatically follows up with leads who went cold or missed an appointment — bringing them back without a manual call.
Nurture sequenceA series of emails that educate, build trust, and move leads toward booking — deployed over days or weeks on autopilot.

Workflow automations (GHL)

Lead intake to booking flowFrom the moment a form is submitted — auto-tag, assign, send a confirmation, and trigger the right follow-up sequence based on what they filled out.
Appointment reminders (email + SMS)Automated reminders sent at 48 hrs and 24 hrs before an appointment — reduces no-shows without lifting a finger.
Post-visit review requestAutomatically sends a Google review request after a visit — timed for when patient satisfaction is highest.
Pipeline stage triggersEvery time a lead moves stages in your CRM, the right action fires — email, SMS, task, or internal notification. Nothing falls through the cracks.
Add-on

Custom Forms

Intake forms and lead capture built to convert — connected to your CRM via Zapier.

See what's included +

Form design & build

Branded intake formsCustom-designed forms that match your site — not generic embeds. Structured to collect the right information without friction.
Multi-step formsBreaking a long form into short steps increases completion rate significantly. Especially effective for consultations and assessments.
SMS consent fieldsA2P 10DLC compliant opt-in language built into the form so you can legally text leads from day one.

Zapier integrations

Form → CRM connectionEvery submission flows directly into your CRM as a new contact or lead — no copy/paste, no missed inquiries.
Form → notification routingInstant email or Slack alert to the right person the moment a form is submitted — so no lead waits more than a few minutes for a response.
Conditional logicShow or hide fields based on previous answers — so the form adapts to each person and only asks what's relevant.
Add-on

Paid Ads Setup

Meta and Google campaigns built around real business goals — not vanity metrics.

See what's included +

Meta ads (Facebook & Instagram)

Campaign structureCampaigns built with the right objective (leads, conversions, traffic) and structured so you can test and scale without starting over.
Pixel & event verificationMeta Pixel installed, tested, and verified — so your campaigns optimize off real conversion data, not clicks.
Audience setupCustom audiences, lookalikes, and retargeting pools built from your existing traffic and leads.
Creative directionAd copy and creative brief — what to say, how to say it, and what kind of visuals perform for your audience.

Tracking setup

Meta Pixel installationPixel installed, tested, and verified — so your campaigns optimize off real conversion data, not just clicks.
Google Tag ManagerGTM configured to track form fills, calls, and key actions — gives Google's algorithm real signals to optimize against.
Conversion event setupEvery meaningful action (form submit, phone click, button click) tracked as a conversion — so you know exactly what's driving results.
Add-on

Analytics & Reporting

Know what's working. GA4 setup, goal tracking, and a monthly report that actually makes sense.

See what's included +

Setup & configuration

GA4 installationGoogle Analytics 4 configured via GTM — tracking pageviews, sessions, and user behavior from day one.
Conversion goal trackingForm submissions, phone clicks, button clicks, and scroll depth tracked as goals — so you can see exactly what's driving results.
UTM parameter setupEvery link from every channel tagged so you know exactly where your traffic and leads are coming from.

Ongoing reporting

Monthly performance reportA clean, plain-English summary of what happened last month — traffic, leads, top pages, and what to focus on next.
Ad performance reviewIf you're running paid ads, your monthly report includes spend, cost-per-lead, and recommendations for the next month.
Google Search Console setupSitemap submitted, indexing monitored, and keyword rankings tracked — so you can watch your SEO compound over time.

Not sure which add-ons you need?

Let's talk through it

Let's work together

Have a project
in mind?

I take on select freelance projects and I'm open to the right full-time role. If you're building something worth it — let's talk.

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